DATE:                  December 12, 2013

TO:                        All Assignment Editors, Photo Editors, Reporters, TV Crews, Photographers

FROM:                Susan Chicoine, PR Manager    619-325-9416    schicoine@rhfleet.org

RE:        MEDIA ADVISORY & PHOTO OPPORTUNITIES for the NEXT WEEK:

GUITAR Exhibit Install and Sneak Peek with the Creator HP NEWQUIST

This COMING WEEK, THURSDAY, DECEMBER 12-19, from 8AM–5PM

At the Reuben H. Fleet Science Center;

In Preparation for the West Coast Premiere on Friday, December 20 of

GUITAR: The Instrument That Rocked the World

WHO:             HP Newquist, The National Guitar Museum Executive Director and founder, who created and curated our new GUITAR exhibit, along with Fleet Exhibits Director Paul Siboroski, and our incredibly busy work crew

WHAT:           Unpacking crates and overseeing the installation of our new exhibit: GUITAR: The Instrument That Rocked The World, giving select media a sneak peek personal tour at how an exhibit moves into the Fleet—and of course, showing off some of his favorite instruments. There is even a Ztar from SD’s Starr Labs in the mix! Discover for yourself how this amalgam of 60+ guitars and 100+ historical artifacts will immerse visitors in the heart of music through the powerful lens of science. How do you set up a Guinness Record-breaking 43.5 foot-long guitar? Discover how the selection of different materials and strings, fused with electromagnetism and amplification, create this elaborate device that revolutionized music. Inquiring minds want to know!

WHEN:           TODAY, THURSDAY, DECEMBER 12 through THURSDAY DECEMBER 19, 8AM–5PM

                        Please contact Susan ASAP if you are interested   their dance card is filling fast!

WHERE:         Reuben H. Fleet Science Center, 1875 El Prado, San Diego, CA 92101

NOTES:               A rare chance to experience how the pieces of an exhibit are put together to create the science, sound, history and cultural impact of the guitar from the man who gathered instruments ranging from the rare and antique to the wildly popular and innovative—along with hands-on interactives, models, touchscreens, performance video, audio, stunning images and photographs. Check out how this amalgam of 60+ guitars and 100+ historical artifacts is assembled to immerse visitors in the heart of music through the powerful lens of science. How do you set up a Guinness Record-breaking 43.5 foot-long guitar? Learn about electromagnetism and amplification, and the science of pitch and tone. Some of Harvey’s faves: one of the first six-string guitars, an Italian artifact from 1806, and the first electric guitar ever made in 1934, steel, shaped like a frying pan, played on your lap! The historically significant array demonstrates the evolution of the guitar, from a stunning guitar with inlays from the ivory of a ten thousand year old woolly mammoth, up to a 2012 3D inkjet printer N2 model, and oddities including a 1912 harp/guitar hybrid with 16 strings. Pieces with a SoCal heritage include an old Les Paul model and early Fenders—the genesis of the entire electric guitar movement was local, fostered by folk and country/western music. 

Come see the exhibit installation or have Harvey in-studio!  Please contact Susan Chicoine at 619-325-9416c schicoine@rhfleet.org to make arrangements today! Please join us for our VIP Media Event on Thursday December 19, 5:30-8:30PM—or anytime thereafter. Come ROCK With Us!

GUITAR Has It All: Music. Technology. Science. Video. History.

Pop culture. Games. Entertainment. A Concert Series!

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